Psychological Triggers to Drive More Sales – Day 10


Posted on : November 18, 2014
Views : 4
Posted by : smartgoaltv
  
Embed Code

Today the subject is about How to Use Psychological Triggers to Drive More Sales Go to : http://www.smartgoal.net/adtrackzg/21steps.html Subscribe to our channel : http://www.youtube.com/channel/UCs0QtqMrEp4vcx_shmEBHjw Use human psychology to create compelling content and advertising that will inspire your audience to take action and make more sales. This covers 5 timeless principles of psychological marketing. If you want to create content or advertising that drives traffic and results in sales, it helps to understand what motivates people. Find the right motivation and you\’ll be able to create content for your ads and articles that compel people to buy. Everyone has needs. Tap into a common need and you\’ll be able to create content that gets the response you need—whether it\’s generating leads, shares, or driving sales. At the most basic level, all of our behavior is rooted by the desire for pleasure and the avoidance of pain. Promise to relieve some pain or bring pleasure to a customer, and they\’ll be compelled to take action. Keep in mind that these techniques work best when you understand your audience. It\’s worth doing some research to find out what motivates them. You can use surveys, market research, and website analytics to learn more about your audience. Once you are clear about who they are and what they want, you\’ll be able to use psychological triggers to improve your marketing. People love new things. In fact, scientists have proven that our brains release dopamine when we\’re exposed to something new. This is the reason so many companies create new versions of their products so often. Make some improvements to an existing product and re-release it as new. Be careful with this technique though. Companies that release new and improved products too frequenly risk losing some credibility. Tell them why. People want answers and are more likely to respond if they are given a reason. A famous study showed that people were 34 percent more likely to let someone cut the line to the copy machine if they were given a reason. This was true even if the reason was pretty meaningless , like “ I need to make some copies.” So, if you want people to sign up for a newsletter or webinar, for example, tell them why they should sign up and what they\’ll get out of it. Since the earliest days of mankind, we\’ve been telling each other stories. In fact, for thousands of years, storytelling was how we passed information down from one generation to the next. Stories cut past our rational minds and go straight to our emotions. We\’ll suddenly relate to a person or a product on an emotional level. This is important because most of our thinking and decision-making is done on an emotional level. http://www.smartgoal.net/adtrackzg/21steps.html So, if you are stuck in your content or advertising writing, find a story to tell. Also, remember the old saying, “Keep it Simple, Stupid.” Yes, K.I.S.S. applies to advertising, too. People are wired to seek the simplest answer and the fastest solution. Show your audience how to get the result they are looking for with an easy and fool-proof solution. Use terms like system, fast, instant, step-by-step to convey the message that your solution works quickly and easily. http://www.smartgoal.net/adtrackzg/21steps.html People are attracted to mystery. Our minds become obsessed with finding the answer to something we don\’t know. Use natural curiousity to entice prospects to sign up for your email list, enroll in your course or buy your information product. Offer a taste of what your audience will get and then leave a mystery for your audience to solve by taking the action you desire. Go to : http://www.smartgoal.net/adtrackzg/21steps.html Subscribe to our channel : http://www.youtube.com/channel/UCs0QtqMrEp4vcx_shmEBHjw Muhammad Yusuf


Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Comments

comments


Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Comments

comments

Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *


*