Keyword research Tools – Day 6


Posted on : November 18, 2014
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Posted by : smartgoaltv
  
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How to perform keyword research including tools, resources and goal-setting. Go to : http://www.smartgoal.net/adtrackzg/21steps.html Subscribe to our channel : http://www.youtube.com/channel/UCs0QtqMrEp4vcx_shmEBHjw How to gather keyword date from multiple sources plus how to use negative keywords and long-tail keywords to improve SEO results and save money on advertising. There are several excellent keyword tools available and I recommend using at least three to research keywords. These tools perform general searches and may be more or less accurate, so if you use a few different tools, you\’ll get more accurate data. The Google Adwords Keyword Planner is the most well-known research tool. Experian, Wordtracker and Bing Ads all provide keyword data. Many keywords have a high search volume, but they also have high competition. The easiest way to get around this problem is to focus on long-tail keywords. If you are not familiar with the term, a long-tail keyword is a search term that is more specific and longer than a simple, one or two-word search terms. WordStream provides a Keyword Tool that will recommend long-tail keywords. The Google Adwords Keyword Planner will suggest ideas under the Keywords ideas tab. Additionally, you can use Google Trends to see what search terms are growing in popularity. You can also use social media tools like Twitter, Facebook Lexicon and YouTube\’s Keyword Tool to find out how people are searching for your terms. The more tools you use, the more long-tail keywords you\’ll discover. The benefit to long-tail keywords is that they are usually more affordable as advertising terms. In addition to long-tail keywords, it is worthwhile to look at negative keywords. Negative keywords are important for planning cost-effective ad campaigns. A negative keyword is a keyword in an ad campaign that will prevent an ad from showing up on that term. You can research potential negative keywords using the following tools the Google Search Query Tool, the Google Adwords Keyword Planner and the Google Search Bar. http://www.smartgoal.net/adtrackzg/21steps.html When you plan your ad campaign, you\’ll be able to list your negative keywords to prevent your ads from being shown for those search terms. This ensures that you are targeting the right visitors and buyers for your site. Go to : http://www.smartgoal.net/adtrackzg/21steps.html Subscribe to our channel : http://www.youtube.com/channel/UCs0QtqMrEp4vcx_shmEBHjw Muhammad Yusuf


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